Mangrove Bay
Comprehensive marketing campaign
Company:
Mangrove Bay Naples purchased the last remaining waterfront property for development in Old Naples along the Gordon River. The renowned Naples-based development team, led by Jon Rubinton, boasts decades of experience specializing in area luxury community custom home design.
Objective:
Market and refine the brand of a highly amenitized, white-glove gated waterfront community of just 53 homes, each with its own private boat slip, outdoor living area, and private pool – and four with elevators and private boat houses. Mangrove Bay began with us at the groundbreaking, through marketing completed model homes and custom-built options. Priced initially from $2 million to $10 million, Mangrove Bay needed to create traffic to its sales center through a strategic set of marketing services.
Services:
- Refinement of existing brand
- Full website development
- Regional ad campaign with print + broadcast
- Temporary signage
- Lifestyle photo + video shoot production
- Collateral design
- Social media creation + management
- Public relations