BDB of Palm Beach County
National multi-media brand campaign
Company:
Founded in 1982, the Business Development Board of Palm Beach County (BDB) is the official public/private economic development organization for Palm Beach County and a partner of Enterprise Florida. Its primary purpose is to attract and retain a spectrum of new industries, business investment, high-quality jobs, and workforce through corporate relocations, expansions, and international trade.
Objective:
The BDB needed to expand and support what began as a special initiative targeting corporate CEOs (Shine/Behind the Gates) and new out-of-state businesses to educate them of the plentiful advantages available for doing/moving business to Palm Beach County, particularly the business-friendly tax climate.
Services:
We worked with the BDB on its first national multi-media marketing campaign to continue capturing and then educating businesses about the many industry clusters, BDB’s white-glove assistance, and a deeper dive into the County’s lifestyle, education, relocation resources, cultural, and other advantages. Work included national print ad campaign, recommending/negotiating media buys, expansive print collateral package, digital ad campaign with a dedicated campaign web landing page, events, multiple photo/video shoots, direct mail, several industry-specific standalone microsites, and more. The BDB has been so successful with its initiatives that it earned the nickname “Wall Street South.”