MH Fine Hardware
Rebrand + ongoing marketing
Company:
MH Fine Hardware is a legacy luxury retailer offering a highly curated selection of more than 200 innovative global brands in diverse styles, from traditional to transitional to completely modern. The extensive collections in its two showrooms include kitchen, bath, lighting, and architectural hardware. Established in 1989, MH Fine is renowned for extraordinary client service to the trade professional and discerning homeowner.
Objective:
The decision was made to rebrand Millers Fine Decorative Hardware to MH Fine Hardware, working in stages to transition it thoughtfully while retaining its 35+ years of relationships and reputation. It also wanted to create a new brand to avoid frequent confusion with another competitive Palm Beach County business, Miller’s Fine Elegant Hardware.
Services:
Agency services provided to a client we’d worked with since 2016, to strategically transition it to a wholly new name and visual brand:
- Complete staged company rebrand
- Brand guidelines deck
- Signage design + vehicle graphics
- Website UX
- Video production
- Media placement
- Ad campaigns (print)
- Social media creation + management
- Paid digital campaigns
- Collateral redesign
- Event production