Yeah, So I Heard Blogging is Really Effective When You Post Regularly…
And from whose mouth dropped this pearly bit of wisdom? Mine own. More than once, […]
Unplugged: A Fairy Tale
There once was a time when a vacation was the perfect way to take a […]
Social Media: A List of Don’ts When Speaking to a Millennial Audience
There is an indisputable fact when it comes to promoting clients on social media: You […]
Bringing a Cult Film Festval to Your Town
We have the great luck of a retail shopping destination client with a 500-seat cultural […]
The Intersection of Marketing and Art
It’s no bad thing to have a client who is an art patron. And it’s […]
Ad Creep(y)
First there was bodvertising, then thighvertising, now it’s beardvertising. Talk about taking “ad creep” to […]
Don’t Harsh My Thongs
What’s with all the thong hate? No, not THOSE thongs. “Thongs” are what we used […]
Late to the Sharknado…
I had a whole bunch of ideas for a blog post – you have beardvertising […]
SWEDE FEST™PALM BEACH Opens Big!
Any time you work on a brand-new event with a client, there’s always the possibility that — even with a great concept and a clever hook, after everyone’s hard work, late nights, inspired ideas, creativity, sharp copy, media hooks, great pitches, relentless social media outreach, promises from everyone to cover the event, smart media buys, great sponsors, high-profile partners, and every other factor you can imagine — you’ll have a half-full venue. There are so many intangibles you can’t control; then add in that it’s summer, in Florida, during hurricane season, when it usually rains every afternoon from 4:00pm until 7:00pm, it’s hot and humid and hair gets frizzy, people are away on last-minute vacations before school starts and/or work gets back to a more normal schedule, and did we mention it’s summer? And that no one knows what a “swede” is?
