Taking Proactive to the Next Level
A while back, I wrote a blog post for Alchemy that featured a long-form advert […]
Sports and Cats – No, Really…
What do you get when you cross the Internet’s obsession with cat-based cuteness and the […]
SWEDE FEST™PALM BEACH Opens Big!
Any time you work on a brand-new event with a client, there’s always the possibility that — even with a great concept and a clever hook, after everyone’s hard work, late nights, inspired ideas, creativity, sharp copy, media hooks, great pitches, relentless social media outreach, promises from everyone to cover the event, smart media buys, great sponsors, high-profile partners, and every other factor you can imagine — you’ll have a half-full venue. There are so many intangibles you can’t control; then add in that it’s summer, in Florida, during hurricane season, when it usually rains every afternoon from 4:00pm until 7:00pm, it’s hot and humid and hair gets frizzy, people are away on last-minute vacations before school starts and/or work gets back to a more normal schedule, and did we mention it’s summer? And that no one knows what a “swede” is?
Downtown Beauty Institution Debuts New Web Presence with Unique Video Productions
When you’ve been a mainstay in the area’s salon industry for almost four decades, surprising […]
Mom Jeans and Pie
They’ve done it again; The Wall Street Journal has written about something seemingly so far […]
Turns Out Marketing is Really the Pits…
Here we go again — I caught a headline in the Wall Street Journal that […]
Redfining Glamour: The LadyLash Studios Website Debuts
Sometimes a project comes along and the client says, “I trust you; be creative as […]
The Burger Bros Opt for a Bit of Alchemy to Build Their Brand
Talk about a fun account. The Burger Bros — Peter and Nick Julius to their […]
The ‘Wall Street Journal’ Tells Us What Next Year’s ‘HOT’ Color Will Be. Uh huh. I Said ‘The Wall Street Journal.’
<sarcasm>That bastion of all things fashionable, The Wall Street Journal, </sarcasm> reports that 2011 has […]
Capsule Collections: High Fashion and Low Prices. Hell, Yes.
According to today’s Women’s Wear Daily, the latest addition to the sublime Vera Wang’s portfolio […]
