Intellectual Property in the Social Media
So, we had a new addition to Alchemy, and even though it was extremely difficult […]
Bringing a Cult Film Festval to Your Town
We have the great luck of a retail shopping destination client with a 500-seat cultural […]
We Have Some Reservations…
It’s time for SWEDE FEST™ 2 PALM BEACH. If you’re a fan of MST3K (and you […]
SWEDE FEST™PALM BEACH Opens Big!
Any time you work on a brand-new event with a client, there’s always the possibility that — even with a great concept and a clever hook, after everyone’s hard work, late nights, inspired ideas, creativity, sharp copy, media hooks, great pitches, relentless social media outreach, promises from everyone to cover the event, smart media buys, great sponsors, high-profile partners, and every other factor you can imagine — you’ll have a half-full venue. There are so many intangibles you can’t control; then add in that it’s summer, in Florida, during hurricane season, when it usually rains every afternoon from 4:00pm until 7:00pm, it’s hot and humid and hair gets frizzy, people are away on last-minute vacations before school starts and/or work gets back to a more normal schedule, and did we mention it’s summer? And that no one knows what a “swede” is?
A Barking Good Time on Mainstreet at Midtown: Valentine’s Paws on Parade
By the time the sun broke through on Saturday, there were sailors, peapods, skunks, princesses, […]
