Yeah, So I Heard Blogging is Really Effective When You Post Regularly…
And from whose mouth dropped this pearly bit of wisdom? Mine own. More than once, […]
Chicks Rule
There was a brilliant article making the rounds in the creative community last week, on […]
Sports and Cats – No, Really…
What do you get when you cross the Internet’s obsession with cat-based cuteness and the […]
Bringing a Cult Film Festval to Your Town
We have the great luck of a retail shopping destination client with a 500-seat cultural […]
The Intersection of Marketing and Art
It’s no bad thing to have a client who is an art patron. And it’s […]
Birth of a Brand Identity
No, it’s not exactly high art. It is, however, art with a somewhat higher exposure […]
Looking Like A Big Deal…Before You Are
The proliferation of ways to publish your magnum opus (or, you know, an exhaustive detailing […]
We Have Some Reservations…
It’s time for SWEDE FEST™ 2 PALM BEACH. If you’re a fan of MST3K (and you […]
BDB Wins First-Place Awards from The Florida Economic Development Council for Alchemy’s Creative
The Business Development Board of Palm Beach County was honored at The Florida Economic Development […]
SWEDE FEST™PALM BEACH Opens Big!
Any time you work on a brand-new event with a client, there’s always the possibility that — even with a great concept and a clever hook, after everyone’s hard work, late nights, inspired ideas, creativity, sharp copy, media hooks, great pitches, relentless social media outreach, promises from everyone to cover the event, smart media buys, great sponsors, high-profile partners, and every other factor you can imagine — you’ll have a half-full venue. There are so many intangibles you can’t control; then add in that it’s summer, in Florida, during hurricane season, when it usually rains every afternoon from 4:00pm until 7:00pm, it’s hot and humid and hair gets frizzy, people are away on last-minute vacations before school starts and/or work gets back to a more normal schedule, and did we mention it’s summer? And that no one knows what a “swede” is?
