BLYS
Brand development + marketing campaign
Company:
Ram Realty Advisors is best described by its tagline, “People Making Places.” Ram creates unique spaces in thriving environments to enhance communities and generate value. The firm acquires, renovates, and develops multifamily, retail, and mixed-use real estate in select high-growth markets in the Southeast.
Objective:
From brand visioning to its name and positioning statement, we created all phases needed to market BLYS, an elevated and highly amenitized urban community in a municipality fully embracing diversity and authenticity. Our work included all the necessary marketing materials for its high level of success at the pre-leasing phase.
Services:
The full branding campaign began with its name and logo mark and traveled through all the required marketing tools needed during construction, pre-leasing, and initial lease-up.
- Project naming
- Brand design + development
- Brand guidelines + tone deck
- Temporary signage
- 2D and 3D renderings + floor plans
- CGI renderings
- Website design
- Print + digital marketing brochure package
- Digital retargeting + email marketing campaign