Alexander Living
[RAM REAL ESTATE/5TEN MANAGEMENT]
Brand development and multi-piece, multi-media components for two luxury apartment residences in downtown West Palm Beach, each featuring enormous murals on their east-facing sides as part of the developer’s commitment to Art in Public Places. With such attention-getting and contrasting artistic styles, incorporating the mural artwork helped shape the branding. The two properties, across the street from one another, share a host amenities requiring both individual brand development as well as a singular overarching identity. Alexander Lofts are historically modern residences in the former Southern Bell headquarters (mural by Tristan Eaton, “Spirit of Invention”), and The Alexander is a new luxe high-rise (mural by Danny Doya, “Eris and the Golden Apple”). Work included brand/logo development for the individual projects and the overarching Alexander Living brand, website designs, signage, intricate print collateral,
photo shoots, social media, and public relations.
01
Design
02
Brand Development
03
Integrated Marketing
04
Photography