The high-integrity, low-profile law firm of Haile Shaw & Pfaffenberger recently debuted a new website designed by Alchemy Communications Group. The firm challenged us to create something unlike other legal websites, and was especially keen on our idea of making the primary focus of the site the 15 attorneys on staff. Eschewing the typical corporate “headshots” against a neutral backdrop to introduce each attorney, Alchemy worked with Palm Beach Gardens photographer Alan Carlisle to photograph them in the firm’s North Palm Beach office in their own milieu, establishing the human element and warmth of the firm. Alan and Steve also spent time creating characteristic images of the office, allowing us to almost eliminate the use of the typical stock shots.
With 15 distinct personalities representing five specialty practice groups within the firm, the challenge of writing content for the site was to capture each attorney with a bio including all the expected vitals, yet also some more personal accomplishments, goals, or involvements with charities.
Working from the individual to the collective, Alchemy then created content about the separate practice groups, the firm’s own historical timeline of notable cases since its formation in 1983, the firm itself, and its Core Values.
Senior Partner Robert G. Haile, Jr., shared with us just this week, while at the Business Development Board of Palm Beach County’s first-quarter luncheon, that not only have they received very positive feedback from clients and potential clients, but also from peers and colleagues. For us, that’s the real sign that we created something both valuable and unique.
